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Publication
Analysis of the U.S. market for organic and fair-trade bananas from the Dominican Republic
Published by: MDG Achievement Fund, FAO
About
The main goal of this report is to identify strategies to facilitate the entry of organic and fair-trade bananas from the Dominican Republic (D.R.) into the U.S. market, as well as the determination of production and marketing strategies that can contribute to increased income for D.R. banana producers.
The report begins with an overview of the U.S. banana market, its value chain projections and demand characteristics, followed by a SWOT analysis of the D.R. banana sector as well as a discussion of identity and branding considerations. In the concluding section, short-term and medium-term strategies for enhancing the D.R.'s presence in the U.S. organic banana market are presented.
The report begins with an overview of the U.S. banana market, its value chain projections and demand characteristics, followed by a SWOT analysis of the D.R. banana sector as well as a discussion of identity and branding considerations. In the concluding section, short-term and medium-term strategies for enhancing the D.R.'s presence in the U.S. organic banana market are presented.
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General Information
| SDGs |   |
|---|---|
| Published | 2011 |
| Thematic Area | Inclusive economic growth for poverty eradication |
