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Master chefs Roca brothers appointed Goodwill Ambassadors
to advance food security and sustainable development

Internationally acclaimed chefs Joan, Josep and Jordi Roca have been working closely with the SDG Fund since January, 2016, when they were appointed in January as UNDP Goodwill Ambassadors at the very start of the SDG era. The Roca brothers are generating support for the Sustainable Development Goals (SDGs), agreed by world leaders to achieve a future by 2030 where hunger, unemployment, inequality, and climate change are a thing of the past. Read more.

The Goodwill Ambassadors the Roca Brothers are leading a conversation on how chefs can make a difference in reaching the Sustainable Development Goals. At the UN ECOSOC Chamber they gathered with key representatives of the food, nutrition, and development world to discuss how the food industry can contribute to achieve SDGs and make food accessible for everyone everywhere. In Thailand, Joan Roca, while visiting social an environmental projects, in a video interview affirmed that chefs need to be aware of what we cook and why and how we cook. And in an Op-Ed published by El Pais they defended that as the poet Josep Plan put it: “We are what we eat¨.  Watch conversation

In 2016 they launched a sustainable cooking contest, #recipe4change, to motivate people around the world to reflect how the way each of us eat and cook affects our planet and the SDGs.

They are also working with the SDG Fund, UN Agencies, private sector and the Nigerian government in an innovative partnership, Food Africa, to reduce food waste and create new job opportunities in Kaduna, in the North of Nigeria.

Interview to UNDP Goodwill Ambassador Joan Roca