Creative Industries and Sustainable Development

The creative economy is not only one of the most rapidly growing sectors of the world economy, it is also a highly transformative one in terms of income generation, job creation and export earnings.

Cultural and creative industries generate $2,250b of revenues and 29.5 jobs worldwide. Between 2002 and 2011, developing-countries averaged 12.1 per cent annual growth in exports of creative goods. Global exports of such goods and picked up in 2011 - the latest year for which figures are available -- from $536 billion in 2009 and $559 billion in 2010.

At the same time, creativity and culture also have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Culture is both a driver and an enabler of human and sustainable development. It empowers people to take ownership of their own development, and stimulates the innovation and creativity which can drive inclusive and sustainable growth.

In this line, since January, the SDG Fund has started a series of initiatives to bring creative industries leaders at the forefront of sustainable development. Led by AD Group’s Chairman, Alberto Díez, through a pro-bono partnership and as SDG-F Global Advisor for Creative Industries and Sustainable Development, the SDG Fund is starting new alliances to deepen creative industries engagement in achieving SDGs through new and innovative approaches to SDGs.

Gastronomy: Master chefs Roca brothers appointed Goodwill Ambassadors to advance food security and sustainable development

Internationally acclaimed chefs Joan, Josep and Jordi Roca were appointed in January as UNDP Goodwill Ambassadors to work closely with the Sustainable Development Goals Fund (SDG-F). The Roca brothers will generate support for the newly launched Sustainable Development Goals (SDGs), agreed by world leaders to achieve a future by 2030 where hunger, unemployment, inequality, and climate change are a thing of the past. Read more.

The Goodwill Ambassadors the Roca Brothers are leading a conversation on how chefs can make a difference in reaching the Sustainable Development Goals. At the UN ECOSOC Chamber they gathered with key representatives of the food, nutrition, and development world to discuss how the food industry can contribute to achieve SDGs and make food accessible for everyone everywhere. In Thailand, Joan Roca, while visiting social an environmental projects, in a video interview affirmed that chefs need to be aware of what we cook and why and how we cook. And in an Op-Ed published by El Pais they defended that as the poet Josep Plan put it: “We are what we eat¨.  Watch conversation

Interview to UNDP Goodwill Ambassador Joan Roca

Architecture: Pritzker Architecture Prize 2016, at the UN in New York

Every year, the Pritzker Prize, considered the ¨Nobel of Architecture¨, holds its award ceremony at a culturally significant venue. This year, and hosted by the Sustainable Development Goals Fund, the words of Alejandro Aravena of Chile, Priktzer Laureate 2016, resonated at the UN headquarters in New York last April 4. His built work “gives economic opportunity to the less privileged, mitigates the effects of natural disasters, reduces energy consumption, and provides welcoming public space. Innovative and inspiring, he shows how architecture at its best can improve people’s lives”, said Tom Pritzker, Chairman and President of The Hyatt Foundation which sponsors the prize. In a video message, UN Secretary-General Ban Ki-moon praised Alejandro Aravena’s work for making cities safer and more inclusive. Watch Alejandro Aravena’s speech

Pritzker Laureate Alejandro Aravena Ceremony Speech at the UN headquarters